Press Room
Newly conceptualized booth design for the 2025 season
Ball Ground, GA (Febuary 17, 2025)
The state-of-the-art booth combines an open, accessible floor plan with a retail-inspired visual aesthetic, seamlessly capturing the essence of the Live & Tell and Rabbit Skins names.
LAT Apparel Unveils Brand Evolution Ahead of January Trade Shows
Ball Ground, GA (January 9, 2025)
LAT Apparel is thrilled to announce its brand evolution, celebrating over four decades of crafting high-quality, timeless apparel that resonates with life's unique stories.
Live & Tell by L.A.T. and Rabbit Skins Announce New Leadership Structure
Ball Ground, GA (October 8, 2024)
Live & Tell by L.A.T. and Rabbit Skins, prominent brands in the elevated Printwear market, proudly announce a pivotal shift within their ownership and leadership teams. Gina Watson steps into the role of majority owner, bringing renewed dedication and vision for the future.
LAT Apparel Welcomes Rachel Newman as Chief Commercial Officer
Ball Ground, GA (March 11, 2024)
We are thrilled to announce that Rachel Newman has joined the LAT Apparel team as our Chief Commercial Officer. Rachel brings with her an impressive dossier that spans more than twenty-five years, featuring pivotal roles in strategic growth, brand evolution, and leadership. She now steps into a key role at LAT Apparel, poised to steer the company towards an innovative and stellar future.
LAT Apparel announces donation of Live & Tell and Rabbit Skins shirts to Bert’s Big Adventure
Ball Ground, GA (March 10, 2024)
Since 2019, LAT Apparel has been honored to contribute to this remarkable nonprofit organization that provides chronically and terminally ill children with an all-expenses-paid trip to Walt Disney World.
LAT Apparel opens new distribution center in Reno, Nevada!
Ball Ground, GA (July 16, 2019)
At LAT Apparel™, our continued investment in inventory, operational excellence, and our people allows us to efficiently and effectively partner with you, which is why we are excited to announce the opening of our new distribution center in Reno, Nevada!
Rabbit Skins Improves Bodysuits – and it happens in a snap!
Ball Ground, GA (January 11, 2019)
Just when you thought the infant bodysuit couldn’t get any better, LAT improves the style, comfort, and safety of Rabbit Skins bodysuits through innovative Snap Tape Technology. New Snap Tape, three snaps per bodysuit, results in a closure that’s smooth and soft. This enhanced closure is incorporated into 12 Rabbit Skins styles.